Organise the people and the resources that you need
What do you bring with you into this phase?
Your starting point is insight about the customer’s needs or a new idea that you have sketched out.
Objective for the phase
During this phase you should secure support for the innovation project you want to implement among decision-makers within the business, and the objective is to obtain the time and resources you need to get started.
If you have an idea or a proposal for a solution or think that the competitive situation has changed, it is difficult to do anything about it without the necessary support from the management team and business. Insight and ideas are crucial for success, but are seldom enough in themselves. Support is about you having room to manoeuvre when it comes to prioritising resources and time for the establishment and implementation of the project.
1 step
When you want to secure support for a new idea or a new project within a business, being well prepared is vital. Good preparation means you are far more likely to get approval.
Structure and present the insight you have gained about a new need or a potential new business concept. This provides a foundation for the innovation project you now want to secure support for among the management team.
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