Ensure that customers already interested in you can find you

Ensure that customers already interested in you can find you

If someone has a need or a problem, they tend to resort to an online search. In almost all instances, this means a Google search, but looking for answers on social media is also popular.

In order to be able to capture and respond to this interest, it is important for your business to be visible in searches and on relevant social media platforms – and that this visibility leads on to your website, if that is the goal. You can guarantee this visibility using tools such as SEO (see previous slide) and search engine marketing (SEM), which means that you pay for your company to appear in searches for services you offer.

Be sure to register your company’s name and address with Google My Business (GMB). The chances are good that local customers who search for a plumber, for instance, will find your plumbing business – and you will be visible in map listings and can be recommended by customers.

Rapid response time and good contact information – in all channels

Customers who contact you expect a rapid response. How long do you expect to wait from sending a message to a company on Facebook to receiving a response? And what impression are you left with if they don’t respond?

Social media is not a one-way channel; it is important to engage in dialogue that goes on here, and to remember that customer service will also be delivered through this channel. A number of tools also offer the option of automatic replies. Leave a friendly greeting that raises expectations and preferably a link to a frequently asked questions (FAQ) page if you have one.

Take care to ensure that telephone numbers and addresses are the same in all channels, e.g. your website, GMB, Facebook and other external sites.

If you want to guarantee better visibility than your competitors, you can purchase a good ranking among search hits for selected search terms through Google Ads (SEM). Ensure that your text advert is in keeping with the search and that you have a page on your website that is relevant to the search.

See which companies have visited your website – B2B

Are you wondering which companies have visited your website? You can do this with the help of Albacross.

How does your business compare with your competitors?

SEMrush is a tool that enables you to enter the keywords you want to use to increase your online visibility, as well as details about your leading competitors, and then monitor how your business is performing compared to your competitors. SEMrush also monitors your website and offers tips on what you can do to improve it as regards SEO.